Recruiters and job seekers are turning more and more to social media to find the perfect candidate or the perfect job. Twitter is one of the top social networking tools for your job search.
So, you've got the basics down, like setting up your Twitter profile and putting your LinkedIn link in your bio (you do have one, right?), now here is how job seekers can leverage Twitter to network during your job search.
Who to follow
- Follow leaders in your industry. Find who these are with sites like WeFollow.com. Looking for a job in marketing? Follow influencers like Seth Godin and Brian Solis. Looking for a job in tech? Check out Guy Kawasaki.
- Follow companies you're interested in. Follow similar companies as well, to get an idea of what the companies' competition is up to. This is also a great way to find other possible companies to apply to. Bonus: Since you've been keeping up-to-date with company news, if you get an interview with one of these companies, you'll have a good amount of background information to talk about with the hiring manager and use for your research.
- Of course, you can always follow @AdvResources to get tips on all things job search!
What to tweet
Twitter is a great tool with which job seekers can showcase their knowledge and keep up-to-date on industry news. Make sure you set your tweets to public, so everyone can see what you have to say! Remember, though, to mind what you tweet; your Twitter account is part of your digital presence, visible to potential employers.
- Tweet news and topics related to the field in which you want to work. Besides from Twitter, source your tweets from blogs (even better if you have your own blog!), Google News and bookmarking sites like Scoop.it.
- Do a Twitter search to find what people in your field are talking about. Take note of the hashtags that they use in their tweets and use these in your tweets as well. For example, if you're looking for a marketing job, use #socialmedia or #marketing, depending on the tweet's message.
-Create Twitter lists to organize tweets and handles to make it easier to refer to as needed. Organize these based on keywords, profession, company, however you choose. You can create up to 1,000 lists and have up to 5,000 accounts on each!
-Once you've found influencers to follow, retweet some of their tweets and add commentary on what you thought of the article/opinion/infographic/quote. This will 1) tell your followers why they should also check out the article, and 2) illustrate to potential employers that you can think critically, pay attention to industry news, and have thoughts of your own.
- Engage in conversation. Converse with influencers, like-minded professionals, and If you're brave enough, start conversing with the companies you're interested in.
And to get really advanced -- Monitoring keywords and performing a search every day takes some time investment. Streamline the process by using free social media monitoring tools like Hootsuite. You can set up multiple "streams" to keep tabs on key terms, hashtags, employers, etc.
Tell us: How have you used Twitter in your job search/recruiting strategy?